Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT High Wycombe

High Wycombe is an English town in the county of Buckinghamshire with a population of around 124,475 in 2015 according to ONS official estimates.it is also commonly known as Wycombe. It is the second largest town lies 27 miles southeast of Oxford, 29 miles northwest of London and 23 miles northeast of Reading. The wealth of the town is primarily based on the production of the furniture. The town is considered as a blend of both market and industrial town. The city consists an unparished area lies in the district of Wycombe and not covered by an administrative division of local government. The civil parish area of the town depicts the ancient parish of Chepping Wycombe and had a population of around 14000 in 2001 census. The part of the urban area is not covered under the control of municipal borough of the town. The town is surrounded by various suburbs including Bowerdean, Cressex, Terriers, Booker and Wycombe Marsh.

History

It has been proposed that the name of Wycombe was first recorded as Wichama in 799-802 meaning the dwellings. Some stated that the name originated from the Wye River and a wooded valley combe. The Roman villa dates back to the 150-170 AD was found during the excavation executed in 1954. The town is the birthplace of the 19th century notable Prime Minister Benjamin Disraeli. The early settlement of the town was first recorded as Wicumun in 970. The market borough status was granted to the town in the 12th century, and the first moot hall, meeting or assembly building for deciding local issues was first built in 1226.

During the Middle Age and Tudor period, the town was considered as a mill town, focused on the manufacturing of the lace and linen cloth. The town served as a halting point for travellers coming from Oxford to London and travellers used to stay in the lodges and motels. Due to the richness of chalk in the water of River Wye, the paper industry flourished in the 17th and 18th century. Later on, the cloth industry replaced the paper industry. The furniture factories started setting up their base all over the town and most popular furniture industry, Windsor chairs took possession in the 19th century. Large terraced houses were constructed to accommodate the workforce engaged in the furniture factories.

Many locally made chairs and the useful information on the lace industries and local furniture is displayed and restored in the Wycombe Museum. The social and economic condition of the city was completely dependent on the furniture industry. The decline of the furniture industry in 1960 brought significant social problems and unemployment in the town. A large number of housing areas were fallen into slums and even completely demolished under the slum clearance scheme in 1932. The girls’ school of the town became a base for 8th Air Force Bomber Command during the Second World War, later on, the site became their headquarters in 1944.

Recently, many redevelopment projects have planned in the town including the expansion of existing shopping centre, construction of multi-story car parks, redevelopment of the town centre and Buckinghamshire New University and completion of the new Eden Shopping centre. These developments further stimulated the construction of new multimillion-pound hotel and Sainsbury store next to the Eden shopping centre.

Education

The town follows a selective educational system based on the tripartite system of education in England and Northern Ireland. There are several primary, secondary and independent schools in the town. Among those, few are Booker Hill Combined School, Marsh Infants School, Cressex Community School, Wycombe High School, Crown House School and Wycombe Abbey. The town is served by Amersham and Wycombe College and Buckinghamshire New University for further and higher education. The main campus of the new university lies on the former site of College of Art and Technology of High Wycombe.

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